From the category archives:

Marketing

The Product Will Speak For Itself

August 20, 2009

in General Interest, Marketing, Mortgage Lenders, Social Networking, Software, Twitter

Funny how things work out.
Like many others, I’ve been blogging as a way to make products that I’ve built visible. Admittedly I could do a better job of describing how they work but I blame that on a software developer’s conceit, which is that the product will speak for itself. In [...]

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Your Customer’s Research Process

June 20, 2009

in Customer Service, General Interest, Marketing, Small Business, Social Networking

I’m looking to buy a book. Mind you not just any book, but one that fits my needs at the moment. The title and topic aren’t relevant.
And this isn’t the first time I’ve bought a book. Truth be told I buy a lot of books. So much so that I have a [...]

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Increase Business in 5 Minutes A Day

March 31, 2009

in Marketing, Mortgage Lenders, Small Business

How’s business?
You probably hear that a lot. I know I do. When asked where most business comes from, many mortgage brokers answer “referrals” – with what I sense is a relief that they’re not making calls anymore. Good for them. A steady stream of clients without working to get [...]

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Networking at CAMB Speaker Series

October 14, 2008

in Marketing, Mortgage Lenders, Small Business, Social Networking

This post originally was to be part of the other on the CAMB activities of the day. But it occured to me that a request for comments would be difficult if the topics were as scrambled as my thoughts are. So herewith, a separate topic.
Today was the first CAMB Luncheon Speaker Series I [...]

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Video workshop in New York

October 10, 2008

in Marketing, Small Business

On the heels of yesterday’s post to use video to help your small business, I came across an upcoming event in NYC that should be interesting if you’re in the real estate business. Read about it here.
If I was still a local in New York City I would most certainly drop in! After all, [...]

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