From the monthly archives:

March 2009

Increase Business in 5 Minutes A Day

March 31, 2009

in Marketing, Mortgage Lenders, Small Business

How’s business?
You probably hear that a lot. I know I do. When asked where most business comes from, many mortgage brokers answer “referrals” – with what I sense is a relief that they’re not making calls anymore. Good for them. A steady stream of clients without working to get [...]

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Target Market 1: Mortgage Brokers

March 28, 2009

in Mortgage Lenders, Small Business, Software

People who know me from my days at Fortune 100 companies probably aren’t surprised by the shift to writing software for small businesses. After all, the companies themselves have been trying to find a way to sell their expensive software to the small to mid-size business market for years, usually with little success. Not [...]

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The Return of Software

March 25, 2009

in General Interest, Software

I love posts that start with “sorry I haven’t posted in a while”. Like readers hang on every word, or the lack thereof, from the author of said blog.
So, sorry I haven’t posted in a while. However, it’s with good reason.
When I started REAFFINITY it was to solve a particular problem, namely to [...]

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